Strata Ad
AI-powered measurement for digital signage.
Founded by Sam Oldfield, Strata Ad is a digital signage technology company on a mission to dominate the UK signage landscape — with ambitious international expansion plans behind it. Its proprietary AI-powered camera tracks the key metrics advertisers care about, finally bringing accountability and data to out-of-home advertising.
Owen backed Strata Ad because it turns physical advertising into measurable performance media — exactly his wheelhouse. The proprietary AI camera is a defensible technology edge in a category that has lacked real data for decades.
Owen works hands-on with Sam on sales strategy and go-to-market, opening doors to brand and agency partners across his network and sharpening the commercial story behind the technology.
